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tom boone dot com
Excavating the grey area between pop culture and reality...

Firefox

Firefox hits 75 million downloads, NOT 75 million users

Firefox made news this week as it surpassed the 75 million download mark. Assuming that Mozilla continues to produce the browser as reliably as they are now, I have no intention of ever going back to the once-great-but-now-dreadful Internet Explorer, and with 75 million downloads already, I suspect I'm not alone. But as significant as that number sounds, it certainly does not mean that 75 million people are using the browser. Far from it. Consider this: I have Firefox installed on 2 computers (one at work and one at home). The software is currently in version 1.0.6, and I downloaded and installed every single upgrade onto both machines as soon as they became available. In addition, I had to re-download and re-install the browser 3 or 4 times in one day when I was having serious problems with my work computer. Given these factors, I estimate that I've personally downloaded Firefox at least 18 times since it came out of beta testing. And I have no doubt that each and every one of those 18 (or more) downloads was counted separately in arriving at the figure of 75 million. [Marketing Vox] Firefox Downloads Top 75 million, Mozilla Expands (via Slashdot)

Identical tech stories generate not-so-identical coverage

After Microsoft issued a security update for its Internet Explorer browser, CNET's News.com ran the story with the following headline:
CNET\'s Internet Explorer headline
Just a few hours later, the makers of Firefox also issued a security update for their product. But this time CNET's headline read:
CNET\'s Firefox update
And to think that some people claim the media is biased. [CNET News.com] PCs falling victim to Windows flaws [CNET News.com] Firefox update squashes security bugs
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