In the last couple of years, bookmarking and sharing links have become commonplace on news media websites. Read any article on just about any news site, and you'll have the option to bookmark the story on del.icio.us, Digg, Facebook, Newsvine or several other services. This is becoming as true on a small city newspaper site as it is on a giant like the New York Times.

For those of us who use such services, this is a huge convenience. In fact, that "Recent Reads" block over in the right-hand column of this website is partially powered by my del.icio.us account, with many of the articles in that list added via the kind of bookmark link I'm writing about.

For better or worse, my #1 source of news is still Yahoo! News. Using their RSS feeds, I keep up to date with top stories from the AP, Reuters and others all from one source. Sadly, however, Yahoo! News is one of the few big name news websites that doesn't offer its readers bookmarking links. Sure, they have a link to vote for an article on the company's new Digg competitor, Yahoo! Buzz, but there are zero bookmarking options. What makes this omission all the more notable is the fact that Yahoo! owns del.icio.us. Yes, that's right. Yahoo! owns one of the web's biggest social bookmarking services, a service that is linked to by nearly every major media outlet in America, yet the company doesn't even link to it from within its own site.

Note that, for your convenience, I've included a link for you to bookmark this post on del.icio.us. And I don't even own the company.